Privacy Policy

Who We Are

This Privacy Policy applies to Investza Homes, a proprietary real estate consultancy firm owned and operated by Nishant Narula, with its principal place of business at 514, AIPL Joy Street, Sector 66, Gurugram, Haryana – 122101, India (GSTIN: 06AEIPN1259G1ZJ).

Investza Homes operates the website investza.homes and all associated sub-domains, landing pages, and digital advertising assets. References to "we," "our," or "us" in this Policy refer to Investza Homes and its proprietor.

We are an authorised channel partner of developers including 4S Developers Pvt. Ltd. (RERA No. 76 of 2024 — The Aurum, Sector 59, Gurugram) and Premium Infratech LLP (Tulip Melrose and associated projects). As a channel partner, we market, advertise, and generate enquiries on behalf of these developers through digital platforms including Google Ads, Facebook Ads, and Microsoft Bing Ads.

For any privacy-related queries, please contact: info@investza.homes | +91 96672 62220.

Information We Collect

2.1 Information You Provide Directly

When you submit a contact form, enquiry, or consultation request on our website or on any of our landing pages used for advertising campaigns, we collect:

• Full name (first and last)
• Mobile number / phone number
• Email address
• Budget range and property requirement type
• Any additional details you provide in the message field

2.2 Information Collected Automatically

When you visit our website or any of our landing pages, we automatically collect certain technical data through cookies, pixels, and tracking technologies:

• IP address and approximate geographic location
• Browser type, version, and operating system
• Pages visited, time spent on pages, and navigation path
• Referring URL (the page from which you arrived)
• Device type and screen resolution
• Click-through and conversion event data from ad platforms
• Google Click Identifier (GCLID) for Google Ads tracking
• Facebook Pixel event data and Facebook Click Identifier (FBCLID)
• Microsoft Advertising Universal Event Tracking (UET) tag data

2.3 Information From Third-Party Platforms

If you interact with our advertisements on Google Search, Google Display Network, YouTube, Facebook, Instagram, or Microsoft Bing, we may receive aggregated audience insights and lead data from these platforms through their respective lead generation or conversion tracking tools (e.g., Google Lead Form Extensions, Facebook Instant Forms).

2.4 Communication Records

If you contact us via phone, WhatsApp, or email, we may retain a record of that communication for the purposes of responding to your enquiry and maintaining our business records.

How We Use Your Information

We use the personal information we collect for the following purposes:

3.1 To Respond to Your Enquiries

• To contact you via phone, WhatsApp, or email in response to a consultation request
• To provide you with information about properties, projects, and our services
• To schedule site visits, meetings, or virtual tours

3.2 To Operate Our Business

• To maintain records of leads, clients, and transactions
• To generate reports and analytics on enquiry volume and conversion rates
• To share relevant lead information with authorised developer partners (4S Developers, Premium Infratech LLP, and others) as required to fulfil your enquiry

3.3 For Advertising and Marketing

• To measure the performance of our Google Ads, Facebook Ads, and Microsoft Bing Ads campaigns
• To create and show you relevant advertisements on Google, Facebook, Instagram, and Bing based on your interest in our services
• To build remarketing audiences for users who have previously visited our website
• To create Custom Audiences and Lookalike Audiences on Meta platforms
• To submit conversion events to Google Ads, Meta Ads Manager, and Microsoft Advertising to optimise campaign delivery

3.4 For Legal and Compliance Purposes

• To comply with applicable laws including the Information Technology Act, 2000, and the Digital Personal Data Protection Act, 2023 (DPDPA)
• To comply with RERA regulations applicable to the projects we market
• To respond to legal requests, court orders, or regulatory enquiries

Advertising & Tracking Technologies

Investza Homes uses third-party advertising platforms to run paid campaigns. Each platform deploys its own tracking technology on our website pages. By using our website, you consent to the use of these technologies as described below.

4.1 Google Ads (Google LLC)

We use Google Ads to run search, display, and video campaigns. Google's tracking technologies deployed on our website include the Google Ads conversion tag and Google Remarketing tag. These tools collect browsing and conversion data to measure ad performance and serve relevant ads. Google's privacy policy is available at policies.google.com/privacy. You may opt out of personalised Google advertising at adssettings.google.com.

4.2 Meta Ads (Facebook / Instagram)

We use the Meta Pixel (Facebook Pixel) and Meta Conversions API on our website. These tools track events such as page views, form submissions, and phone calls to measure campaign performance, optimise ad delivery, and build Custom Audiences. Meta's privacy policy is available at www.facebook.com/privacy/policy. You may manage your ad preferences at www.facebook.com/ads/preferences.

4.3 Microsoft Advertising (Bing Ads)

We use the Microsoft Advertising Universal Event Tracking (UET) tag on our website to track conversions and measure the performance of our Bing Ads campaigns. Microsoft's privacy policy is available at privacy.microsoft.com. You may opt out of personalised Microsoft advertising at choice.microsoft.com.

4.4 Google Analytics

We may use Google Analytics (including GA4) to understand how visitors use our website. Google Analytics uses cookies and may collect anonymised usage data. You may opt out by installing the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.

Cookies Policy

Our website uses cookies — small text files stored on your device — to enhance your experience and enable advertising features. The types of cookies we use include:

5.1 Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be disabled. They include session management and security cookies.

5.2 Analytics Cookies

These cookies collect anonymised data about how visitors use our website (e.g., pages visited, time on site). We use Google Analytics for this purpose.

5.3 Advertising & Targeting Cookies

These cookies are placed by our advertising partners (Google, Meta, Microsoft) to build a profile of your interests and serve you relevant ads across the internet. They track your visits across websites and remember your interactions with our ads.

5.4 Managing Cookies

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website and our ability to serve you relevant information. For more information on managing cookies, visit www.allaboutcookies.org.

Data Sharing & Disclosure

We do not sell, rent, or trade your personal information to third parties for their own commercial purposes. We may share your data only in the following circumstances:

6.1 With Developer Partners

As an authorised channel partner, we share your enquiry details (name, contact number, email, budget, and property interest) with the relevant developer (e.g., 4S Developers Pvt. Ltd., Premium Infratech LLP) so that they may follow up on your enquiry. Developer partners are required to handle your data in accordance with applicable data protection laws.

6.2 With Advertising Platforms

We share hashed or pseudonymised contact data (e.g., hashed email addresses or phone numbers) with Meta, Google, and Microsoft for the purpose of creating Custom Audiences, measuring conversions, and improving ad targeting. This data is processed subject to each platform's data processing terms.

6.3 With Service Providers

We may engage third-party service providers (e.g., CRM platforms, email service providers, web hosting companies) who process data on our behalf. These providers are bound by confidentiality obligations and are not permitted to use your data for any other purpose.

6.4 For Legal Compliance

We may disclose your information if required to do so by law, regulation, court order, or government authority, including RERA authorities, tax authorities, or law enforcement agencies.

Data Retention

We retain your personal data only for as long as is necessary for the purposes described in this Privacy Policy, or as required by applicable law. Specifically:

• Enquiry and lead data is typically retained for a period of 3 years from the date of collection, to allow for follow-up and business record-keeping.
• Advertising and conversion event data is retained in accordance with the data retention policies of the respective advertising platforms (Google, Meta, Microsoft), which typically range from 90 days to 26 months.
• Communication records (emails, WhatsApp messages) are retained for up to 5 years for legal and business purposes.

After the applicable retention period, your data will be securely deleted or anonymised.

Your Rights

Under applicable data protection laws, including India's Digital Personal Data Protection Act, 2023 (DPDPA), you have the following rights regarding your personal data:

• Right to Access: You may request a copy of the personal data we hold about you.
• Right to Correction: You may request that we correct any inaccurate or incomplete personal data.
• Right to Erasure: You may request that we delete your personal data, subject to any legal obligations we may have to retain it.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
• Right to Opt Out of Marketing: You may opt out of receiving marketing communications from us at any time by contacting us at info@investza.homes or by using the unsubscribe mechanism in any marketing email.
• Right to Complain: You have the right to lodge a complaint with the Data Protection Board of India if you believe your data rights have been violated.

To exercise any of the above rights, please contact us at info@investza.homes with the subject line "Data Rights Request." We will respond within 30 days.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption for data transmitted to and from our website, access controls to limit who within our organisation can access your data, and regular reviews of our data handling practices.

While we take all reasonable steps to protect your data, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security but commit to notifying you and the relevant authorities promptly in the event of a data breach that affects your rights.

Third-Party Links

Our website and advertising landing pages may contain links to third-party websites, including developer project websites (e.g., tulipmelrose.in, 4sdevelopers.co.in). These websites have their own privacy policies, and we have no control over and assume no responsibility for their content or privacy practices. We encourage you to review the privacy policy of any third-party website you visit.

Children's Privacy

Our services are directed exclusively at adults (18 years and above) with the financial capacity to invest in real estate. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that we have inadvertently collected data from a minor, we will take prompt steps to delete such data. If you believe we have collected data from a minor, please contact us immediately at info@investza.homes.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Policy periodically. Continued use of our website following any changes constitutes your acceptance of the revised Policy.

Contact Us

For any questions, concerns, or requests relating to this Privacy Policy or our data practices, please contact:

• Business Name: Investza Homes (Proprietor: Nishant Narula)
• Address: 514, AIPL Joy Street, Sector 66, Gurugram, Haryana – 122101
• Email: info@investza.homes
• Phone / WhatsApp: +91 96672 62220
• Website: investza.homes
• GSTIN: 06AEIPN1259G1ZJ